PRESS RELEASE
Source: TeamAsia
In our tropical country where vacations in beaches or resorts can be pursued all-year round and weekend trips to nearby pools or beaches is the local norm, the Philippines ranking first worldwide in terms of ‘resorts’ searches on Google perhaps does not come as a surprise at all.
Moreover, the Philippines ranks ninth in terms of ‘vacation’ searches; sixth in ‘summer’ searches; and fifth in ‘beach’ searches worldwide. With this much love for summer vacation in beaches and resorts, Google looks into the most popular local destinations for the first quarter of this year.
Coron is the fastest-rising local travel destination
Google this year reveals its Summer Zeitgeist, a list of the fastest-rising local travel destinations from January to March 2011, which provide unique insights on Philippine summer trends. The top destination for this summer is Coron, which started to gain popularity ever since Banyan Tree Holdings announced plans to develop Diwaran Island in Coron as the single largest integrated island resort in all Asia by 2012. The island paradise is popular for being a great shipwreck diving spot as well as for its therapeutic Maquinit Health Springs.
Fastest-rising local travel destinations from January to March 2011:
Compared with the 2010 Summer Zeitgeist, which was dominated by beaches, this year’s list shows Filipinos seeking destinations other than sand and sea. One example is Sagada, which is the second fastest-rising travel destination this quarter. There, tourists can take an historical trip by viewing the hanging coffins at the Sagada cliffs and reconnect with nature with the nearby rice terraces, caves and waterfalls. Another is Bohol, where visitors can interact with tarsiers, visit the Chocolate Hills and lay on its white sand beaches. Yet another is Puerto Princesa, Palawan, which boasts the UNESCO World Heritage site Subterranean River National Park.
Laguna is also proving to be an attractive travel destination for Filipinos this year. Aside from the natural hot springs that it offers in Pansol, Laguna is home to a number of waterfalls such as the Pagsanjan falls, Taytay falls in Majayjay, and Buruwisan falls in Siniloan.
The beaches of Pagudpud and Boracay remain popular among Pinoys, as well as the CamSur Watersports Complex (CWC).
Filipinos are also preparing for the heat of summer with both Baguio and Tagaytay as fastest-rising local travel destinations yet again this year, making significant gains from last year.
Fewer Pinoys thinking of beaches and resorts this year
As more Filipinos are looking for destinations that offer more than beaches, there was a notable decrease in searches on ‘beach’ and ‘resorts’ during the first quarter of this year compared with last year.
This may be connected with the late onset of summer this year, and an increasing trend around visiting more historical, non-water-related sites. In 2010, the country experienced an unusually hot summer, with temperature hitting 39 degrees centigrade, prompting Pinoys to seek the water in unusually high numbers.
Travelers search more tours for Cebu, Bohol, and Palawan
Although backpacking become popular in the country, Filipinos with busy schedules tend to avail travel tours. Pinoy travelers looking for packaged trips are drawn to Cebu, Bohol, and Palawan.
Google this year reveals its Summer Zeitgeist, a list of the fastest-rising local travel destinations from January to March 2011, which provide unique insights on Philippine summer trends. The top destination for this summer is Coron, which started to gain popularity ever since Banyan Tree Holdings announced plans to develop Diwaran Island in Coron as the single largest integrated island resort in all Asia by 2012. The island paradise is popular for being a great shipwreck diving spot as well as for its therapeutic Maquinit Health Springs.
Fastest-rising local travel destinations from January to March 2011:
- coron
- sagada
- laguna
- pagudpud
- boracay
- bohol
- puerto princesa
- tagaytay
- camsur
- baguio
Compared with the 2010 Summer Zeitgeist, which was dominated by beaches, this year’s list shows Filipinos seeking destinations other than sand and sea. One example is Sagada, which is the second fastest-rising travel destination this quarter. There, tourists can take an historical trip by viewing the hanging coffins at the Sagada cliffs and reconnect with nature with the nearby rice terraces, caves and waterfalls. Another is Bohol, where visitors can interact with tarsiers, visit the Chocolate Hills and lay on its white sand beaches. Yet another is Puerto Princesa, Palawan, which boasts the UNESCO World Heritage site Subterranean River National Park.
Laguna is also proving to be an attractive travel destination for Filipinos this year. Aside from the natural hot springs that it offers in Pansol, Laguna is home to a number of waterfalls such as the Pagsanjan falls, Taytay falls in Majayjay, and Buruwisan falls in Siniloan.
The beaches of Pagudpud and Boracay remain popular among Pinoys, as well as the CamSur Watersports Complex (CWC).
Filipinos are also preparing for the heat of summer with both Baguio and Tagaytay as fastest-rising local travel destinations yet again this year, making significant gains from last year.
Fewer Pinoys thinking of beaches and resorts this year
As more Filipinos are looking for destinations that offer more than beaches, there was a notable decrease in searches on ‘beach’ and ‘resorts’ during the first quarter of this year compared with last year.
This may be connected with the late onset of summer this year, and an increasing trend around visiting more historical, non-water-related sites. In 2010, the country experienced an unusually hot summer, with temperature hitting 39 degrees centigrade, prompting Pinoys to seek the water in unusually high numbers.
Travelers search more tours for Cebu, Bohol, and Palawan
Although backpacking become popular in the country, Filipinos with busy schedules tend to avail travel tours. Pinoy travelers looking for packaged trips are drawn to Cebu, Bohol, and Palawan.
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